The first newspaper advertisement appeared on the back page of London newspaper in 1625.It was not until 1704 that paid advertisements were printed in the United States.By 1771 there were 31 newspapers in the Colonies,and all of them carried advertising.Today,of course,we know that advertising is done not only in newspapers,but also in magazines,on the radio,and on television.The first “commercials”appeared on radio about 1920.Commercials on television developed mostly after World WarⅡ.The idea spread very quickly and today the advertising that is done on TV is so familiar to all of us that many people can remember the commercials even better than the shows they see! 2.Slogans for Advertisements.